Katrina Kaif welcomes plans to target false claims in ad world

Mumbai: While the Central Consumer Protection Council (CCPC) is planning to target companies and celebrities endorsing a product for any false claims in advertisements, Katrina Kaif believes it will make both the actor and brand more responsible.

"I don`t know enough about it (the rule) but if that is the case, it is very good. It will enforce quality control and it`s going to make the actor and the brand a little more responsible and careful in making a claim," the 29-year-old said here Tuesday while unveiling a new hair care range by L’Oreal Paris. "It`s important, you should not mislead people. So if you are making a claim in an advertisement, hopefully your product should deliver that promise," she added. The CCPC is planning to set up certain rules under which a distressed consumer can claim compensation from both the company and the celebrity endorsing a product. Katrina says she has always been responsible while endorsing any brand. "I think I have been very conscious throughout my career. I can`t go back and remember every line of every ad I have done but I think in the most part I have been pretty conscious that we are not making a wrong claim. I am pretty confident with everything I do," Katrina said. Katrina Kaif is the new face of the international brand L’Oreal Paris. Aishwarya Rai Bachchan and Sonam Kapoor are also the faces of the brand.