Lady Gaga to help expand Polaroid range – again

Last Updated: Jan 03, 2011, 17:48 PM IST

Washington: ‘Poker Face’ singer Lady Gaga is set to announce a new collaboration with Polaroid instant cameras later this month.

Gaga, 24, announced plans to help bosses at the famed photography firm revive their classic cameras after production halted back in 2008, and she went on to create a range of fashionable, fast-selling items for the brand.

Now brand bosses have once again roped in Gaga, for what they call the Polaroid Grey Label, and details about the collaboration will be announced at the 2011 Consumer Electronic Show (CES) in Las Vegas on January 6.

“A year in the making, Polaroid Grey Label is a collaboration between two of the most influential icons of our time. Polaroid and Lady Gaga,” Contactmusic quoted a statement on Polaroid’s website as reading.

“Join us at Polaroid.com as we reveal the next generation instant experience. Live from CES in Las Vegas. January 6th, 2011 at 3:30pm PST,” it added.

ANI