Panaji: Prachi Desai is yet to prove her acting finesse, but the actress sure knows how to connect with the masses. The lass, who is relatively new to Bollywood, has been chosen to promote Goa tourism thereby becoming the face of the holiday destination.
Already riding high on her the success of ‘Once Upon a Time in Mumbaai’, Desai’s latest feat has given her yet another reason to celebrate.
Talking about the Goa, Prachi said, "It`s an honour to be the face of the most popular tourist destination. I`ve been to Goa quite a few times and found out that there`s so much more to explore."
As to why Prachi was chosen, state tourism secretary MM Modassir said, "As we grow, we need to change strategies. While we are not diverting from promoting Goa as a family destination, we realise that almost 50% of India`s population is below the age of 25, and we are looking at targeting the affluent youth, who are a growing segment."
With Prachi promoting Goa, the state government is set to plunge into a campaign that will span mediums that include TV, press, online and retail activation. It also includes celebrity representation and will be directed at the domestic market.