Shah Rukh to feature in Sprite ad, will take a dig at Pepsi!

Spicezee Bureau Mumbai, April 14: Shah Rukh Khan is all set to take a dig at his previously favourite brand- Pepsi. The King Khan will be soon seen drinking Sprite, Coca Cola’s lemon drink.SRK, who had switched from Pepsi to Coke after PepsiCo decided to end its association with its most famous brand ambassador a few months ago, is all set to prove the biggest marketing challenge for Coke this summer season. According to reports, the actor will be seen in a TV ad as part of Sprite’s ‘seedhi baat’ campaign and is expected to make fun of the rival brand. Quite interestingly, it was Sprite that had started poking fun at Pepsi by coming out with funny spoofs of the latter’s commercials. One of the Sprite ads had also poked fun at Pepsi’s ‘Youngistaan’ commercial featuring SRK. The new Sprite commercial expected to debut in a weeks time will see SRK playing himself in the middle of a slapstick conversation with the members of his team ‘Kolkata Knight Riders’. It is also said to feature cricketers Sourav Ganguly and Ishant Sharma. With this deal, Coke has bagged three of the biggest Bollywood stars in its camp- Shah Rukh Khan for Sprite, Aamir Khan for Coca Cola and Akshay Kumar for Thums Up.