Mumbai: Vidya Balan will reprise her role to promote fun movie `Ghanchakkar`, as will her co-star Emraan Hashmi.
Releasing June 28, `Ghanchakkar` will see Vidya playing a Punjabi housewife with a outlandish and bizarre fashion sense.
Confirming this, the film`s director Rajkumar Gupta said in an statement: "It is true that Emraan and Vidya will be in the look of the characters they are essaying in `Ghanchakkar` during promotions."
This not the first time Vidya is playing her character during promotions. While promoting `Kahaani` the actress appeared as a pregnant women, akin to her character in the thriller, at the promotional events.
UTV is planning an extensive promotional campaign for the film.
"The film is a quirky one so the promotions need to be quirky too and UTV is the best in the business to pull off such innovative campaigns," said Gupta.