Zee Media Bureau
Mumbai: With Narendra Modi having set the 2014 agenda with his ‘Hindu Nationalist’ declaration, the Bharatiya Janata Party (BJP) appears to have made up its mind to go ahead full throttle to project its Hindutva face.
First of the block is the Mumbai unit of the party as Narendra Modi`s hoardings declaring "I am a Hindu Nationalist" have come up across the western metropolis.
The ad campaign features images of Modi alongside a range of statements he made during a recent interview with a news agency.
According to reports, the campaign has been conceptualised by head of BJP`s Mumbai unit, Ashish Shelar.
In an interview to Reuters, Modi had said he is a Hindu nationalist as he is born Hindu. "I am nationalist. I`m patriotic. Nothing is wrong. I am born Hindu. Nothing is wrong. So I`m a Hindu nationalist. So yes, you can say I`m a Hindu nationalist because I`m a born Hindu," he had said.