Facebook to roll out new feature 'Instant Articles'

Washington: Facebook users may be able to read full New York Times, Buzzfeed, and National Geographic articles and watch videos on their feed later this month as the social media platform is in talks with publications to introduce the new feature which will be called, 'Instant Articles.'

According to The Verge, Facebook is offering two schemes to woo publications. Under one scheme, publications would be able to keep all ad revenue from articles posted on Facebook if the sites themselves sell the ads. If Facebook sells the ads then, it will keep 30 percent of the revenue for itself.

The number clearly indicates that the social media site does not see Instant Articles as a direct source of revenue but is focusing on keeping the users on its site that will indirectly benefit its earnings.