Red Bull extend deal with CU convenience store

Yeongam: Red Bull Racing has renewed its ties up with convenience store company CU, which will be its official team partner at the Formula 1 Korean Grand Prix for the third consecutive year.

As an official race partner, CU will see its logos feature on the overalls of world champion Sebastian Vettel and Mark Webber throughout the race weekend, as well as on both RB9s. Since launching in South Korea in August 2011, Red Bull’s growth has been in line with that of the convenience store industry. Red Bull is now available in 8,000 CU stores across Korea. "By supporting Red Bull during the race, CU hopes to generate brand exposure and enhance the status of its convenience chain stores," said a Red Bull statement Wednesday. IANS