Spicezee Bureau
Mumbai, June 08: Shah Rukh Khan wants to quiz some more. The King Khan is all set to turn a quizmaster yet again, not for a TV show but for a B-school.According to reports, SRK, who helped many aspiring millionaires to attain the moolah they had only dreamt of, through his popular TV show, ‘Kaun Banega Crorepati’ (KBC), will now throw rapid-fire questions at B-school students from all over. Indian Institute of Planning and Management (IIPM) has roped in SRK to host their annual business and marketing quiz for three long years.
IIPM is believed to be wanting to make this India’s premiere B-school quizzing event and hence they chose SRK for his overall appeal. IIPM wants it to be an important annual calendar event in the B-school fest circuit, and is expecting a huge number of international B-schools to participate in the same.
The annual event will be held in association with Planman Media’s magazine, 4Ps Business and Marketing.
“The idea is to bring world-class elements in terms of education and the campus life of the students. Who else in India can make an event global by his sheer global popularity than Shah Rukh? He is perceived as the face of intelligent Bollywood because of his ‘Economics’ education background, his suave marketing skills and sharp intelligence. He is obviously the natural choice,” says Arindam Chaudhuri, Dean, IIPM.
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.
Cookies Setting
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device and the processing of information obtained via those cookies (including about your preferences, device and online activity) by us and our commercial partners to enhance site navigation, personalise ads, analyze site usage, and assist in our marketing efforts. More information can be found in our Cookies and Privacy Policy. You can amend your cookie settings to reject non-essential cookies by clicking Cookie Settings below.
Manage Consent Preferences
Strictly Necessary Cookies
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work or you may not be able to login.
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
Targeting Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They are also used to limit the number of times you see an advert as well as help measure the effectiveness of an advertising campaign. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Performance Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we may not know when you have visited our site, and may not be able to monitor its performance.