Lara's men have Kentucky Fried Chicken for Champions Trophy

New Delhi, Oct 04: The West Indies cricket team yesterday
heaved a huge sigh of relief after KFC stepped in as their
team sponsors for the Champions Trophy.

The Caribbeans have communications company Digicel as
their long term team sponsors but the players would not be
able to display that logo during the biennial event due to
ambush marketing rules of the ICC.

ICC has 'Hutch', another telecom major, as their global
sponsors and players from participating are prevented from
endorsing rival products during an ICC event.

KFC also sponsor a domestic tournament in the West
Indies.

The world's largest chain of chicken restaurants also
launched a promotional event coinciding with the sponsorship.

The 'Bucket Mein Cricket' contest, which will run till
Oct 31, gives 50 winners, selected through a lucky draw, an
opportunity to lunch with Brian Lara and Co., and 10 other
winners will receive a cricket bat signed by the team.

The contest applies to eight cities, Chandigarh,
Ludhiana, Kolkata, Delhi, Hyderabad, Pune, Mumbai and
Bangalore.

Bureau Report

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