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Social media ad unable to appeal 20-45 years age group: Report

Social media ad unable to appeal 20-45 years age group: Report

As per the findings of the global media and advertising research firm, social media drives better reach and brand impact among 15-19 age group.

Want to vent relationship frustration? Use brands

Want to vent relationship frustration? Use brands

A new study has revealed that this strategy was used consistently by partners who were lower in relationship power. 

Internet's a good way to build brand: Radhika Apte

Internet's a good way to build brand: Radhika Apte

 "Ahalya" actor Radhika Apte believes in the power of the digital medium and says the internet is one of the most extensive ways to build the brand.