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India is high on a liquid diet!

Last Updated: Friday, July 29, 2011, 09:19

Indian consumers are increasingly happy being on a liquid diet. This trend transcends the urban rural divide, according to the latest National Sample Survey Office or (NSSO) study on household consumer expenditure in India with traditional food category being no longer the hot favourite.

India is high on a liquid diet!

Last Updated: Friday, July 29, 2011, 09:19

Indian consumers are increasingly happy being on a liquid diet. This trend transcends the urban rural divide, according to the latest National Sample Survey Office or (NSSO) study on household consumer expenditure in India with traditional food category being no longer the hot favourite.

India is high on a liquid diet!

Last Updated: Sunday, July 24, 2011, 14:14

Indian consumer’s expenditure on beverages has seen a rise over the last decade.