iPhone SE: Where Apple got it wrong and why it might fail!

Hailed at the most powerful 4-inch iPhone ever by the company, the iPhone SE has been launched with focus on China and India where sales of the company are falling.

iPhone SE: Where Apple got it wrong and why it might fail!

Zee Media Bureau

New Delhi: Apple finally launched its much hype and anticipated iPhone SE during an event in California on Monday.

Hailed at the most powerful 4-inch iPhone ever by the company, the iPhone SE has been launched with focus on China (Apple's biggest market) and India (fastest growing smartphone market) where sales of the company are falling.

However, with the iPhone SE, Apple has perhaps failed to hit the right chord with the fans and the market.

 

Let's take a look at some areas of iPhone SE where Apple has probably got it wrong.

PRICE: Apple states the iPhone SE is the cheapest iPhone ever at USD 399 which converts to around Rs 25,000. However, the 4-inch iPhone has been priced at Rs 39,000 in India which appears to be high considering that there are numbers of high-end smartphones with a price tag around Rs 20,000.

Moreover, iPhone 6, 16GB variant is available for about Rs 32,000 while 16GB variant of iPhone 6s is also available for just about Rs 40,000.

SCREEN SIZE: With focus on India, size is a serious matter considering the huge success of 5-inch and 5.5-inch screen smartphones in the market; and that is where Apple failed to get it. Thought Apple claimed that 4-inch iPhones were its highest selling devices, India seem to differ.

Moreover, the social media jokes on the size of the new iPhone SE is a proof that Apple might have got it wrong this time.

 

BATTERY LIFE: A 1642 mAh battery appears to be rather small for a smartphone and a price tag of Rs 39,000 considering that many phones would give above 2,500 mAh battery power in that price range.

However, reports on the life of iPhone SE battery have varied with a day's life to a little over a day's life on normal to heavy usage.

MEMORY: This area is where Apple has been making mistakes. 16GB storage capacity for Rs 39,000 with not expanding option. Besides of the 16GB, just about 11GB is available for users. So, with such fine camera and 4K video recording, where are you gonna store it?

 

NO 3D TOUCH: One of the best features of the iPhone 6S and iPhone 6S Plus was the 3D Touch, a feature that could have been easily used in the iPhone SE to attract buyers. However, it appears Apple failed to see that as one of best attraction of the iPhones.

However, having said that the iPhone SE appears to be one good phone and will hit the Indian smartphone market on April 8. But will it be a hit with the users?

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