London: Simon Cowell, whose devotion to Botox is no secret, has apparently turned to a more natural way of maintaining his youthful looks.
According to the media mogul’s make-up artist, Cowell has been spritzing his face with a ‘miracle’ serum made with Japanese herbs and water from the bottom of the sea.
Shinso skin care - which costs between 155 pounds and 255 pounds a bottle - is made from 69 different Japanese herbs and botanicals, including grapefruit peel, honey and olive tree extract, plus water from the depths of the Sea of Japan.
It claims to improve the appearance of skin ‘within two minutes,’ working as a ‘natural face-lift’ by penetrating deep into the skin to boost collagen levels, repairing damage and reducing wrinkles.
International celebrity make-up artist Julia Carta, whose clients include actresses Sienna Miller and Keira Knightley, has revealed that she had used Shinso on the music mogul during filming for this year’s Britain’s Got Talent series.
“It’s like the Rolls-Royce of skin care - a real treat for the skin,’ she said. ‘It is a bottle of precious water from the bottom of the Japanese sea - it’s really quite unique,” the Daily Mail quoted her as saying.
“I used the product on Simon whilst filming throughout the day to refresh his skin. It’s fantastic to hydrate and balance the skin.
“It is great for people coming off long haul flights who need instant hydration. It brightens and plumps the skin. It’s a great product,” she said.
According to beauty experts, the sea is one of the most bountiful sources of nutrients for anyone who prefers natural skin care.
Dr Stefanie Williams, a Harley Street dermatologist, said Shinso was unlikely to give users instant results, as the product makers claimed, but that it did contain ingredients likely to be ‘beneficial’ to staying young.
“This product contains anti-ageing ingredients, such as Acetyl Hexapeptide-8 (a muscle relaxer) and Human Oligopeptide-1 (promotes skin cell growth),” Williams said.
“The instant-effects claim seems like an exaggeration, as it takes time to induce real changes in skin biology.
“But, overall, a good product with beneficial ingredients,” she said.
“With Shinso Skin Care, you can rejuvenate even the deepest layers of your skin by utilizing some of nature’s most precious ingredients found in deep sea waters and rare Japanese herbs and botanical extracts,” Nao Tsuruta, who created the product, added.