Formula 1 Opus makes a grand entry into India
New Delhi: With 852 pages, weighing 37kg and priced at a minimum cost of 2,000 pounds, the Formula One Opus made a grand entry into the Indian market with its global launch at a glittering function here.
The Official Formula One Opus is the biggest and heaviest publication ever on Formula One racing. Each edition is hand-bound in leather and silk, with over 50 per cent of the content newly and exclusively commissioned for the Opus.
It illuminates the history of the sport; featuring numerous interviews and imagery.
It is a joyous celebration of Formula One motor-racing - the definitive story that will take the reader on a journey from the era of swashbuckling heroes who took to the streets of Paris in their quest for speed, to the high tech, high-octane world of the modern sport.
There will be a limited number of only 100 Champions Editions, which will include a signature page hand signed by every living world champion driver. This edition will be protected in a black carbonfibre clamshell case and will be offered for 20,000 pounds.
The Official Formula One Opus will be available in India in the following two editions: The Champions Edition (Price - 20,000 pounds) and The Classic Edition (Price - 2,000 pounds).
Karl Fowler, CEO and Founder, Opus Media Group said,"With the Indian Grand Prix this weekend, we couldn`t have asked for a better platform to release the Official Formula 1 Opus. A collection of never seen before imagery and stories on the history of F1, that will make it a prized possession for the passionate fans and collectors alike.
"We are extremely positive about the future expansion and collaborations within the Indian market and our alliance with RK Global will help us further develop our presence in India in the coming years."
The official launch last night night was attended by celebrities including film star Anil Kapoor, boxer Vijender Singh, shooter Gagan Narang, archer Deepika Kumari, chess player Taniya Sachdev and cricketer Gautam Gambhir. The evening lost a little shine as F1 Supremo Bernie Ecclestone could not make it for the launch.
Amit Bhagchandka, Group CEO, RK Global said, "It is a proud moment for RK Global to collaborate with Opus Media Group in India. The Indian luxury market has seen a surge in the last few years and we are extremely thrilled and positive about the future of this timeless and unique offering on the Indian turf."
The bidding for the number one copy of the official Formula One Opus has commenced as it embarks on a global tour visiting 20 countries around the world during the F1 calendar.
The special number one copy will be signed by VIPs from the world of Formula One and celebrity fans and ultimately returning to Delhi to be auctioned for a collection of charities back in Delhi during the 2013 Grand Prix weekend. The number one copy will leave India this year with a starting bid of USD 100,000.