YouTube better platform for brands' videos: Study
YouTube better platform for brands' videos: Study

Video sharing site YouTube seems to provide a better platform to the brands in the online video realm than rival sites in terms of enhancing "recall value", a new study has found.

Gujarat HC refuses to quash adulteration case against Pepsico

SMC filed a complaint against Pepsico and 11 of its employees in September 2000 before a magistrate's court.

Luxembourg, Juncker under fire after global tax leaks

Luxembourg and its former premier Jean-Claude Juncker -- who is now the new head of the European commission -- came under fire on Thursday after leaked documents showed the tiny nation gave hundreds of global firms huge tax avoidance deals.

PepsiCo's India revenue grows in double digits

During the third quarter ended September 6, 2014 PepsiCo's Asia Middle East and Africa (AMEA) region reported 11 percent growth in organic revenue and net revenue.

Narendra Modi asks Pepsi, Coke to blend fruit juices in fizzy drinks

India throws away fresh produce worth millions of dollars every year because of the country`s lack of adequate cold storage facilities.

HCL Technologies bags $500 million deal from Pepsi

Country's fourth largest software services firm HCL Technologies has bagged a deal estimated to be around USD 500 from beverage giant PepsiCo.

Pepsi offers work opportunity in IPL 7

Indian Premier League title sponsor Pepsi on Wednesday launched an exciting opportunity for the cricket fans to attend matches and put out updates for twitter followers at the seventh edition of the cash-rich event.

FDA to review data on possible carcinogens in Coke, Pepsi

The FDA is reportedly planning to assess data on possible presence of chemical 4-MeI, a carcinogenic byproduct, produced at the time of manufacturing of caramel colored soda, after a Consumer Reports test indicated higher levels of carcinogen in sodas selling across the U.S.

Pepsi brand more youthful, Coke for older ones: Nooyi

There is a "big difference between the two companies", she said, adding: "...In a way we came into India and invested a lot of money in India and grew it".

PepsiCo to invest Rs 33,000 cr in India by 2020: Indra Nooyi

Global beverages and snacks major PepsiCo Monday said it will invest Rs 33,000 crore in India by 2020 to ramp up operations.

Pepsi fizzes out with Beyonce

Beyonce has proved to be flop for drink giants Pepsi, after their sales have reportedly dropped.

Beyonce Knowles hits back on Pepsi criticism

Beyonce, who has come under heavy fire for singing a 50-million-dollar-promotional deal with Pepsi after playing a big role in Michelle Obama`s Let`s Move fitness campaign, has now slammed her critics.

PepsiCo India President Manu Anand quits

Beverages and snacks major PepsiCo India Thursday said its India Region President Manu Anand has quit the company with immediate effect after working with the company for 19 years.

Ranbir Kapoor to play Pepsi!

Ranbir Kapoor, who has portrayed amusing roles in his films, will be playing a character named Pepsi in Abhinav Kashyap’s film.

Pepsi rolls out new shape bottle; first since 1997

To be rolled out in April, Pepsi’s 16 oz. and 20 oz. plastic bottles have a contoured bottom half that appears easier for holding besides new graphics.

Unmukt Chand new brand ambassador for Pepsi

India`s Under-19 World Cup-winning captain Unmukt Chand has joined the list of star cricketers who endorse Pepsi after the soft drink giant roped him in as its brand ambassador today.

Pepsi becomes new title sponsor of IPL

From now on Pepsi will be the title sponsor of the Indian Premier League (IPL) as they have won the bid for title rights of the IPL for the next five years.

Pepsi to launch fat-blocking soft drink

The drink, which will first be sold in Japan, comes in a "luxury" gold and black bottle with the Pepsi logo emblazoned on the side, the newspaper said. Pepsi Special will cost 150 Yen (1.20 pounds).

PepsiCo expands Kurkure range, looks to stay ahead of rivals

Global beverages and snacks major PepsiCo is expanding the portfolio of its popular 'Kurkure' range with an aim to stay ahead of competition.

Dhoni, Ranbir to star in commercial together

Indian cricket captain Mahendra Singh Dhoni will be seen with Bollywood actor Ranbir Kapoor in Pepsi`s latest ad campaign ahead of the ICC World Twenty20 Championships starting September 18 in Sri Lanka.