Prasar Bharti earns Rs 58.19 crore as revenue during CWG

Belying expectations, Prasar Bharti has earned only Rs 58.19 crore as revenue during the Commonwealth Games last month.

Last Updated: Nov 09, 2010, 17:57 PM IST

New Delhi: Belying expectations, Prasar
Bharti has earned only Rs 58.19 crore as revenue during the
Commonwealth Games last month.

The gross revenue earned by PB on account of
telecasting/broadcasting of advertisements on Doordarshan
channel and All India Radio during coverage of the
Commonwealth Games is Rs 58.17 crore, Minister of State for
Information and Broadcasting S Jagathrakshakan informed the
Lok Sabha today.

While AIR earned Rs 2.18 crore, Doordarshan garnered
Rs 55.99 crore as revenue, he said.

Prasar Bharati had earlier said it knew in advance
that the recently concluded Commonwealth Games, for which
Doordarshan was the official broadcaster, would not bring in
huge advertising revenues.

The official broadcaster was forced to reduce
advertising revenue target from Rs 200 crore to Rs 100 crore,
as a result of luke warm response from advertisers.

Notably, DD was not allowed to air advertisements
during the closing ceremony of the CWG Games following
complaints that the opening ceremony had been shown deferred
live to accommodate advertisements.

After a successful opening ceremony, DD had hiked ad
spot rates for the closing ceremony to Rs 2.5 lakh for a ten
second spot as compared with Rs 90,000 for the same in the
opening of the CWG.

PTI