Facebook has been the undisputed behemoth of social media for years now, but a study shows that this may be changing among the youth.
It is easy to come across people who can’t go through a day without accessing Facebook.
But now, Twitter has entered the fray and is eating into Facebook’s user base. And importantly it is attracting the youth who form such a big mainstay of social media business.
Twitter is used more as a listen exercise. Users listen in on what the target audience is discussing. That way, they can stay up-to-date on industry trends and give users what they want. It can be a valuable tool to get almost instantaneous news updates.
By the end of 2012, 21% of the global internet population used Twitter on a regular basis. Each month, 288 million people sign in at least once.
The popularity of Facebook and Twitter differ by age ranges. Just over 30% of Facebook users are younger than 34. Meanwhile, 45% of users are over 45.
But nearly half of all Twitter users are under the age of 34 and only 30% are over 45.
When asked, Jayanti M, a final-year medical student who uses Twitter very regularly and has a few hundred ‘followers’ on the platform said" “Twitter works well for people who are too lazy to sit and write entire blogs. It makes it easier to connect to likeminded people from across the globe and also, it is easier to voice your thoughts on Twitter because all the family and relatives are yet to discover Twitter unlike Facebook”.