This ad will auto close in 10 seconds to be launched in US on Sunday

Last Updated: Sunday, August 18, 2013 - 17:36

Zee Media Bureau, one of the fastest growing content internet companies, will have its big US launch on Sunday with the India Day parade in New York. The website offers a plethora of content in news, entertainment, sports and business.

It also launched transactional brands in the automotive and educational spaces. It provides diverse content to suit the sensibility of readers.

The 33rd edition of the parade will see Bollywood actress Vidya Balan as its grand marshal to take part in an annual Indian Independence day parade here on August 18, considered one of the colourful events of New York. Anti-graft crusader Anna Hazare also has been invited to take part. The parade will be held from 12 noon to 3 pm DST.

Celebrities who have led the Parade in the past years include film personalities Amitabh Bachchan, Raj Kapoor, Shah Rukh Khan, A R Rahman, Dev Anand, Rajender Kumar, Anil Kapoor, Rajesh Khanna, Saif Ali Khan, Hema Malini, Madhuri Dixit, among others.

There will be marching bands and procession of 40 floats depicting Indian culture and will be represented by various Indian and American companies.

Joining the two at the event, dubbed as the largest Independence Day Parade outside of India, will be former Indian Chief of Army Staff Gen V K Singh and Prime Minister of Antigua and Barbuda Baldwin Spencer, FIA (NY-NJ) President Sanjay Amin, said.

Tamil film star Sarath Kumar who is also the president of South Indian Artists Association and a sitting MLA from Tamil Nadu, and his wife Radika Sarath Kumar, a television and film actress will march as Parade Marshals on the occasion, Amin said.

There will be marching bands and procession of 40 floats depicting Indian culture and will be represented by various Indian and American companies.

Also, this year the guests will be doing the opening bell at the Nasdaq stock exchange at 9 am local time on Aug 19 in honour of the Independence Day celebrations as many IT companies are listed on Nasdaq.

There will be cultural shows, dance and music by local artists and children after the celebrities gathering at the review stand to wave to the cheering crowd, Treasurer and Media Coordinator Ankur Vaidya, said.

This year`s highlight includes erection of a replica of the Red Fort on a 80 feet by 10 feet area in Manhattan near the parade route to showcase the heritage of India.

City Mayor Michael Bloomberg and Governor Andrew Cuomo, Indian Ambassador to the US Nirupama Rao, New York Consul General Dnyaneshwar Mulay and US Senators and Congressmen are expected to join the festivities, Amin said.

Guest from outside the film fraternity in the past include Indian-American astronaut Sunita Williams, cricketer Anil Kumble, businessman Vijay Mallya and singer Pandit Jasraj.

For the past few years, the 103-storyed Empire State Building, an iconic city landmark has been joining in the festivities of FIA by switching on the tricolour tower lights to mark the occasion.

(With PTI Inputs)

First Published: Sunday, August 18, 2013 - 14:10
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