New Delhi: To sensitise those living in
villages about welfare programmes meant for them, the
government is planning to launch a television quiz programme
on rural India on the lines of the popular TV game show `Kaun
Banega Crorepati` (KBC).
"We are thinking about it (launching a game show on
rural India on the lines of KBC). This can be a good option to
spread awareness among the rural masses," Union MInister for
Rural Development C P Joshi told PTI here.
The programme, the title of which has been proposed to be
`Sawal Ek Karor Ka` (question for Rs one crore), will be
anchored by some celebrity, an official said adding, it can be
aired on some private entertainment channel though the name of
Doordarshan has also been suggested.
The winner of the quiz show will get a cash prize of Rs
one crore. "However, he will be entitled to a part of this
cash prize and the rest of the money will go to the panchayat
he belongs to. This money will be used in the development of
panchayat," the Minister said.
"We are discussing it. The modalities are yet to be
finalised," he said.
Joshi noted that electronic media is now "more effective"
in disseminating information and creating awareness among
people.
A game show on rural India on the lines of KBC will not
only inspire people to participate in rural development but
also "greatly" help elected representatives of panchayats and
villagers understand the policy and programmes of the
government and their role, he added.
"We have 2.50 lakh panchayats across the country with
about 36 lakh to 40 lakh elected representatives. There was a
time when print media used to be relevant to create awareness
(about various schemes). But now, electronic media is more
effective," he said.
-PTI
