Zee News initiates nationwide tree plantation drive with ITBP in Bhopal

Last Updated: Tuesday, August 19, 2014 - 00:30

Zee Media Bureau

Bhopal: Hundreds of people from different walks of life - from young schoolchildren to security forces – will be planting trees across the country under the 5th Edition of ‘My Earth My Duty Campaign’ (MEMD) undertaken by Zee Media Corporation, Nation’s largest News Network.

On-going with this initiative, Zee Media Corporation Limited is planting trees in Kanasiya Village , Bhopal today in association with the Indo Tibetan Border Police.

Speaking on this occasion, Mr. SB Sharma (D. I.G) said that Plantation drive started at 11 am with the entire Jawans member carrying tree saplings. They were really very happy as this activity/plantation drive would be helpful for their future construction of ITBP campus.

Fruit plants species such as were selected considering the soil type, availability of water and other factors affecting the growth of a plant, in order to get maximum survival rate. He also said that this is one of best initiative by Zee Media is doing every year and this year in collaboration with ITBP where in more than 560 saplings were planted and he would like to participate for CSR activity every year.
Zee Media Corporation Limited (ZMCL) has launched its 5th edition of its Campaign ‘My Earth My Duty’ (MEMD).  The campaign addresses the issue of further degradation of environment, which is vital for our very existence.  It is aimed at sensitizing and encouraging people to take concrete actions towards mitigating the effects of Climate Change and Environmental Degradation.

The objective of the campaign this year is to plant at least 10 Lacs saplings across the country involving citizens from all walks of life including children, women and senior citizens.

Talking on the expectation from the campaign this year, Mr. Rohit Kumar, Vice President, Marketing, ZMCL said, “This year’s campaign becomes very significant as we have scaled it up to a new level. By involving key opinion leaders, regulators, Govt bodies, families, friends, we expect the campaign to spark off a big debate about saving environment we all live in! Zee Media is confident that the campaign will have huge participation and involvement from all walks of life and will go a long way in creating a positive as well as healthy environment.”
MEMD campaign by ZMCL comes in the wake of rising concern about continuous environmental degradation and its adverse impact on entire human kind. It is a clarion call to everyone for joining hands to protect our beloved mother earth.



First Published: Tuesday, August 19, 2014 - 00:30

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