New Delhi: The growth days of apps are over now. Our smartphones are stuffed with all kinds of apps and we are done with downloading new ones, unless they are something out of the box.
Facebook is very well aware of this problem and that is why it announced a series of updates to its app-install ads. With a brand new product, called App Event Optimizarion, the social network giant is allowing developers to target those audience who will be valuable to their application in the longer term and will also actively take an action once that app is on their phone.
For this new feature, Facebook has added two new types of app-install adds- Dyanmic adds, that targets users based on their web search history and Canvas ads, the fancy mobile ads in which advertisers host mini versions of their website on Facebook.
The mobile app boom that once kicked off in 2008 has now reached a saturation point. People are less likely to search for new ones as they have all the apps they wanted or needed. A research points out that only six percent of people still use an app 30 days after installing it.
With this latest feature, the company is planning to to give advertisers and app developers better long-term results for their app install campaigns.
