New Delhi: Majority of Indian Internet
surfers feel that online content should come free, while a
host of them do not mind shelling out a few pennies from their
pocket if the quality of content is better, says a survey.
According to the survey conducted by global consultancy
firm The Nielsen Company, nine out of 10 Indians believe that
free content on the Internet should remain free in the future.
However, three fourth of the Indian surfers surveyed are
willing to pay for the content if the quality is better than
the free one currently online.
"Internet is a huge space and content is available for
free at the click of a button. Out there exists immense
quantity of information but most of it lacks in quality, and
this stress on quality by consumers will be a major factor in
driving consumers to pay for online content," Nielsen Online
Associate Director Karthik Nagarajan said.
Around 69 per cent respondents said that they would
rather pay for individual pieces of content instead of
subscribing to the entire website. While another three fourth
of the consumers would stop using the website if they have to
pay for the content because they can find the same information
on a free site, the survey said.
Indian consumers would not mind paying for books,
magazines, music, games and movies in the future, while some
of them are already paying for books and magazines, it said.