YouTube gaining popularity among youth as television takes a backseat!
The luxury of watching what you want, whenever you want, has taken over the crowd and there's nothing anyone can do about it.
San Francisco: Technology has made unbelievable progress over the decades, especially in the sphere of media. However, there are certain age groups, falling under the bracket of 35 years and above, who aren't exactly tuned in.
Not being technologically savvy has its own drawbacks, especially seeing as how millennials as well as their successors are choosing YouTube and other video platforms like Dailymotion over the trusted television as their preferred means of entertainment.
The luxury of watching what you want, whenever you want, seems to have high appeal and has taken over the crowd and there's nothing anyone can do about it. That's just how it is.
"Young people don't really watch TV any more; they watch online videos that are shorter and more talent-driven," says Fabienne Fourquet, a former executive at A&E Television and France's Canal+ who now heads the multichannel network 2btube.
"They don't want to be Hollywood stars when they grow up, they want to be YouTubers. There is this whole other world."
There are many “YouTubers” across the world, who obviously swear by the new-age preference of video portals.
The new multichannel networks, or MCNs, are talent agents of sorts for creators of videos shared at online venues.
They help creators, often referred to as YouTubers, with video production and promotion along with finding partners or sponsors in return for a percentage of revenue.
Fourquet said popular subjects include music, comedy, sports, video games, fashion and beauty.
She noted that three-quarters of her viewers were younger than 34 years of age, and half were under 25.
"There are very few of us old people," Fourquet quipped.
(With agency inputs)