Washington: Apple Inc has almost halved its order of LCD panels for the iPhone 5 due to weaker demand for the latest smartphone than the tech giant expected, people close to the matter have revealed.
According to one of the people, the firm has also cut orders for components other than screens.
The people said Apple notified the suppliers of the order cut last month, the Wall Street Journal reports.
According to the Journal, the move indicates that sales of the new iPhone haven`t been as strong as previously anticipated and demand may be waning.
It comes as the company has been facing greater challenges from Korean mobile maker Samsung and other makers of smartphones powered by Google`s Android operating system, the paper added.