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Zee News initiates nationwide tree plantation drive with CISF

Last Updated: Tuesday, August 19, 2014 - 00:11

Zee Media Bureau

Greater Noida: Hundreds of people from different walks of life - from young schoolchildren to security forces – will be planting trees across the country under the 5th Edition of ‘My Earth My Duty Campaign’ (MEMD) undertaken by Zee Media Corporation, Nation’s largest News Network.

On-going with this initiative, Zee Media Corporation Limited is planting trees in Greater Noida today in association with the CISF.

Speaking on this occasion DIG CISF Mr. Ajay Kumar gave his best wishes to Zee Media for creating awareness and sensitizing masses for the green environment.

A plantation drive with other events like Environment Quiz, Painting and Dance competition was also done on the occasion.
Zee Media Corporation Limited (ZMCL) has launched its 5th edition of its Campaign ‘My Earth My Duty’ (MEMD).  The campaign addresses the issue of further degradation of environment, which is vital for our very existence.  It is aimed at sensitizing and encouraging people to take concrete actions towards mitigating the effects of Climate Change and Environmental Degradation. 

The objective of the campaign this year is to plant at least 10 Lacs saplings across the country involving citizens from all walks of life including children, women and senior citizens.

Talking on the expectation from the campaign this year, Mr. Rohit Kumar, Vice President, Marketing, ZMCL said, “This year’s campaign becomes very significant as we have scaled it up to a new level. By involving key opinion leaders, regulators, Govt bodies, families, friends, we expect the campaign to spark off a big debate about saving environment we all live in! Zee Media is confident that the campaign will have huge participation and involvement from all walks of life and will go a long way in creating a positive as well as healthy environment.”
MEMD campaign by ZMCL comes in the wake of rising concern about continuous environmental degradation and its adverse impact on entire human kind. It is a clarion call to everyone for joining hands to protect our beloved mother earth.

First Published: Tuesday, August 19, 2014 - 00:11

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