Social networking turns people into slacktivists
Toronto: British researchers have shown that people declaring support for a charity on social media are less likely to donate for the cause later on.
This trend has led to an increase in people becoming `slacktivists`. The study was done at the University of British Columbia`s Sauder School of Business.
"Charities incorrectly assume that connecting with people through social media always leads to more meaningful support," says Sauder Ph.D student Kirk Kristofferson, who co-authored the forthcoming Journal of Consumer Research article.
"Our research shows that if people are able to declare support for a charity publicly in social media, it can actually make them less likely to donate to the cause later on."
The study results add fuel to recent assertions that social media platforms are turning people into "slacktivists" by making it easy for them to associate with a cause without committing resources to support it, reports Science Daily.
More from India
More from World
More from Sports
More from Entertaiment
- What Muslims think about Ram Mandir issue?
- Shiv Sena MP Ravindra Gaikwad barred from flying after his assault on AI staffer
- Air India lodges FIR against Shiv Sena MP Ravindra Gaikwad for assaulting staffer
- What Hindu saints think about Ram Mandir issue?
- Yogi Adityanath to visit Gorakhpur for first time today after becoming UP CM
- Hukumdev Narain Yadav to be new Vice-President of India?
- 400 Trinamool Congress members including many TMC stalwarts join BJP in Tripura
- Mulayam Singh Yadav's son Prateek, his daughter-in-law Aparna meet UP CM Yogi Adityanath - Know why
- Should there be strict laws against cow slaughter? Uttar Pradesh CM Yogi Adityanath seeks public opinion
- Yogi Adityanath meets gang-rape survivor, who was forced to drink acid, at Lucknow hospital; two arrested