Washington: Plain packaging of tobacco products would cut smoking, experts suggest.For the study, 33 tobacco control experts from the UK (14), Australasia (12) and North America (7) were recruited. Professionals in these regions were targeted because these countries are currently considering (or have recently implemented) plain packaging for tobacco products. They were then interviewed about how plain packaging - packaging without brand imagery or promotional text and using standardised formatting - might impact the rates of smoking in adults and children.
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